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Using Marketing Assistance There is no marketing plan that is fool-proof because even itself is a strategy. For any marketing strategy to be effective, it should be able to convert some customers and for this to happen there are some important qualities to be kept in mind. It is important to understand that a marketing plan cannot be a killer strategy without implementing it. The five qualities are outlined below and clearly explained. Product focus is not simple as it always is focused towards the market. The product released into the market varies according to the trend, gender and age of the population. Take an example of working class women in different ages, what a woman in their 50’s would prefer to wear is not what a woman in their 20’s desire. In case you also have shoes to offer, you can help women show how they can look tall and in this way this will include shorter women who would love to gain height, thus your marketing focus widens more effectively. it is important to make sure that the focus on the market is clearly articulated. It is impossible to please everyone and if you try doing so, you are going to be under severe pressure and eventually result in losses. Focus on the market fashion, but decide first if your focus is with male or female and without fail consider the age factor. Most of the times, focusing on the market enables one to understand the likes of the targeted audience. The other factors worth considering are the purchasing power of your audiences. If you find there is a diverse taste, set your goals by dividing, choosing and conquer the market.
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Any product to be marketed should be quantifiable in terms of numbers. Include all the details, major and minor as detail information has a crucial role in marketing. In order to know the return on investment, it is important to make sure that your marketing strategy is measurable.
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In order to achieve better results from your strategy, it should be accountable as well as show some level of responsibility. each individual in the marketing team should have a specific role to achieve as well as results to be seen. Most of the times, keeping a keen eye on an individual’s accountability ensures that they achieve all what was allocated to them to be achieved. Without fail reprimand the failures and do not forget to reward the achievers. a good marketing plan requires absolute commitment of all involved. Commitment of all involved should be in perspective for a marketing plan to be considered to be good. Each person should know their job and also should be aware of the outcomes. A marketing plan is always like a process and therefore it should handle all the relevant steps.