Decoding DuPont Analysis

Return on equity (ROE) is a strong measure of how well a company’s management creates value for its shareholders. It’s a closely-watched number among knowledgeable investors but the number can be misleading.

ROE is vulnerable to measures that increase its value while also making the stock riskier. Investors could be duped into believing a company is a good investment when it’s not without a way of breaking down ROE components, DuPont analysis can break apart ROE and lead to a much better understanding of where movements in ROE are coming from.

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Key Takeaways

  • DuPont analysis is a framework for analyzing fundamental performance that was originally popularized by the DuPont Corporation.
  • The analysis is widely used to compare the operational efficiency of two similar firms.
  • DuPont analysis is a useful technique that can be used to decompose the different drivers of return on equity (ROE). 
  • DuPont analysis has two versions. One decomposes it into three steps and another into five steps.

Return on Equity (ROE)

The beauty of ROE is that it’s an important measure that requires only two numbers to compute: net income and shareholders’ equity.


ROE = Net Income Shareholder Equity \beginaligned &\textROE = \frac \textNet Income \textShareholder Equity \\ \endaligned
ROE=Shareholder EquityNet Income

It’s generally a good sign for the company if this number goes up because it shows that the rate of return on the shareholders’ equity is rising. The problem is that this number can also increase simply when the company takes on more debt, thereby decreasing shareholder equity. This would increase the company’s leverage which could be a good thing but it will also make the stock riskier.

DuPont analysis includes two variants: the original three-step equation and an extended five-step equation.

Three-Step DuPont

A more in-depth knowledge of ROE is necessary to avoid mistaken assumptions. The DuPont corporation created an analysis method in the 1920s that fills this need. It breaks ROE down into a more complex equation. DuPont analysis shows the causes of shifts in the number.

The three-step equation breaks up ROE into three very important components:


ROE = NPM × Asset Turnover × Equity Multiplier where: NPM = Net profit margin, the measure of operating efficiency Asset Turnover = Measure of asset use efficiency Equity Multiplier = Measure of financial leverage \beginaligned &\textROE = \textNPM \times \textAsset Turnover \times \textEquity Multiplier \\ &\textbfwhere: \\ &\textNPM = \textNet profit margin, the measure of operating \\ &\textefficiency \\ &\textAsset Turnover = \textMeasure of asset use efficiency \\ &\textEquity Multiplier = \textMeasure of financial leverage \\ \endaligned
ROE=NPM×Asset Turnover×Equity Multiplierwhere:NPM=Net profit margin, the measure of operatingefficiencyAsset Turnover=Measure of asset use efficiencyEquity Multiplier=Measure of financial leverage

The Three-Step DuPont Calculation

This is what we get when taking the ROE equation of ROE = net income/shareholder’s equity and multiplying the equation by (sales/sales):


ROE = Net Income Sales × Sales Shareholders’ Equity \beginaligned &\textROE = \frac \textNet Income \textSales \times \frac \textSales \textShareholders’ Equity \\ \endaligned
ROE=SalesNet Income×Shareholders’ EquitySales

We’ve now broken ROE down into two components. The first is the profit margin and the second is the equity turnover ratio. We end up with the three-step DuPont identity by multiplying in (assets/assets):


ROE = Net Income Sales × Sales Assets × Assets Shareholders’ Equity \beginaligned &\textROE = \frac \textNet Income \textSales \times \frac \textSales \textAssets \times \frac \textAssets \textShareholders’ Equity \\ \endaligned
ROE=SalesNet Income×AssetsSales×Shareholders’ EquityAssets

This equation for ROE breaks it into three widely used and studied components:


ROE = NPM × Asset Turnover × Equity Multiplier \beginaligned &\textROE = \textNPM \times \textAsset Turnover \times \textEquity Multiplier \\ \endaligned
ROE=NPM×Asset Turnover×Equity Multiplier

We have ROE broken down into net profit margin or how much profit the company gets out of its revenues, asset turnover or how effectively the company makes use of its assets, and equity multiplier which is a measure of how much the company is leveraged. The usefulness should now be clearer.

It’s a very positive sign for a company if its ROE goes up due to an increase in the net profit margin or asset turnover. It makes things riskier, however, if the equity multiplier is the source of the rise and the company was already appropriately leveraged. The stock might deserve more of a discount despite the rise in ROE if the company is getting over-leveraged. It could be positive and show that the company is managing itself better if the company is under-leveraged.

Examination in this way can be very helpful even if a company’s ROE has remained unchanged. Suppose a company releases numbers and ROE is the same. Examination with DuPont analysis could show that both net profit margin and asset turnover decreased, two negative signs for the company. The only reason ROE stayed the same was a large increase in leverage. This would be a bad sign no matter what the initial situation of the company was.

Five-Step DuPont

The five-step or extended DuPont equation breaks down net profit margin further. The three-step equation told us that rises in the net profit margin, asset turnover, and leverage will generally increase ROE. The five-step equation shows that increases in leverage don’t always indicate an increase in ROE.

The Five-Step DuPont Calculation

The numerator of the net profit margin is net income so this can be made into earnings before taxes (EBT) by multiplying the three-step equation by one minus the company’s tax rate:


ROE = EBT S × S A × A E × ( 1 TR ) where: EBT = Earnings before tax S = Sales A = Assets E = Equity TR = Tax rate \beginaligned &\textROE = \frac \textEBT \textS \times \frac \textS \textA \times \frac \textA \textE \times ( 1 – \textTR ) \\ &\textbfwhere: \\ &\textEBT = \textEarnings before tax \\ &\textS = \textSales \\ &\textA = \textAssets \\ &\textE = \textEquity \\ &\textTR = \textTax rate \\ \endaligned
ROE=SEBT×AS×EA×(1TR)where:EBT=Earnings before taxS=SalesA=AssetsE=EquityTR=Tax rate

We can break this down one more time because earnings before taxes are simply earnings before interest and taxes (EBIT) minus the company’s interest expense. We get this if there’s a substitution for the interest expense:


ROE = ( EBIT S × S A IE A ) × A E × ( 1 TR ) where: IE = Interest expense \beginaligned &\textROE = \left ( \frac \textEBIT \textS \times \frac \textS \textA – \frac \textIE \textA \right ) \times \frac \textA \textE \times ( 1 – \textTR ) \\ &\textbfwhere: \\ &\textIE = \textInterest expense \\ \endaligned
ROE=(SEBIT×ASAIE)×EA×(1TR)where:IE=Interest expense

The practicality of this breakdown isn’t as clear as the three-step but this identity provides us with:


ROE = ( OPM × AT IER ) × EM × TRR where: OPM = Operating profit margin AT = Asset turnover IER = Interest expense rate EM = Equity multiplier TRR = Tax retention rate \beginaligned &\textROE = ( \textOPM \times \textAT – \textIER ) \times \textEM \times \textTRR \\ &\textbfwhere: \\ &\textOPM = \textOperating profit margin \\ &\textAT = \textAsset turnover \\ &\textIER = \textInterest expense rate \\ &\textEM = \textEquity multiplier \\ &\textTRR = \textTax retention rate \\ \endaligned
ROE=(OPM×ATIER)×EM×TRRwhere:OPM=Operating profit marginAT=Asset turnoverIER=Interest expense rateEM=Equity multiplierTRR=Tax retention rate

The company’s interest expenses on more debt could mute the positive effects of the leverage if it has a high borrowing cost.

Learn the Cause Behind the Effect

Both the three- and five-step equations provide a deeper understanding of a company’s ROE by examining what’s changing in a company rather than looking at one simple ratio. They should be examined against the company’s history and its competitors, as always with financial statement ratios.

One may have a lower ROE when looking at two peer companies. You can see with the five-step equation if it’s lower because creditors perceive the company as riskier and charge it higher interest, the company is poorly managed and has leverage that’s too low, or the company has higher costs that decrease its operating profit margin. Identifying sources like these leads to better knowledge of the company and how it should be valued.

What’s the Major Difference Between the Three-Step and Five-Step DuPont Equations?

The three-step equation illustrates the effects of net profit margin, asset turnover, and leverage on return on equity. The five-step option puts the spotlight on leverage and can help determine when and if increases in leverage mean an increase in ROE. Both examine changes within a company rather than focus on just one basic ratio.

What’s a Good Return on Equity?

It can vary considerably by sector but an ROE ratio of 15% to 20% is considered good. Above that range is excellent. A 5% ratio can be a warning sign.

What Is the Equity Turnover Ratio?

The equity turnover ratio is an efficiency measurement of sales versus stockholders’ equity. A good ratio occurs when sales are greater than equity. You can calculate it by dividing a company’s annual net sales by average equity.

The Bottom Line

A simple calculation of ROE may be easy and tell quite a bit but it doesn’t provide the whole picture. The three- or five-step identities can help show where the company is lagging if its ROE is lower than those of its peers. It can also shed light on how a company is lifting or propping up its ROE. DuPont analysis helps significantly broaden understanding of ROE.

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