Simpl, checkout services provider, announces its ‘Crazy Desi Diwali sale’ from October 28th to November 2nd, 2023, to make available lakhs of products from D2C brands for millions of customers across the country.

This festive extravaganza aims to provide lakhs of products and services, ranging from fashion to footwear and electronics to home decor, from over 80 homegrown D2C merchants to millions of consumers across 100% of the serviceable pin codes across the country in an affordable manner. Customers looking to avail these benefits can visit Simpl’s mobile app to get access to the products and services on sale, where they will be redirected to the merchant’s platform with the discount already applied, enabling customers to save up to Rs 6,000 on their products and brands.

Leading brands such as Snitch, Libas,Boult Audio, and The Bear House, along with emerging D2C merchants like Main Street, The Artment, Earth Rhythm, ItalianColony, Nursery Live, Teejh, Bacca Bucci and Ugaoo among others, will be enabling offers on a variety of products and services. These D2C merchants use Simpl’s Checkout Network, which is integrated with its proprietary 1-Tap Checkout, to help build trust and offer convenience to customers. For merchants, this means they can replicate the checkout experience offered by large e-commerce marketplaces by utilising Simpl’s Checkout solutions, thus establishing a direct connection with consumers while building their brand.

“The behaviour of Indian consumers has undergone a sea change over the last few years with a growing demand for niche products which fulfil their diverse requirements. This trend is panning out across categories – from fashion to footwear and electronics to Home decor where D2C merchants have become the preferred choice for customers. With the onset of the festive season, it becomes even more important to empower these merchants to cater to their customers’ evolving needs. As an organisation, Simpl is at the forefront of supporting merchants across the country through its technological platform and properties such as the Crazy Desi Diwali Sale, which enables them to showcase their wide selection of products to millions of consumers across the country, ”Khanaz K.A, CXO, Simpl, said.

Simpl, which has over 26,000 merchants and millions of customers across the country, has been actively working towards empowering the D2C landscape in India through its AI-led offerings such as the Checkout Network, Checkout Suite and D2C Simplified community. The community counts thousands of D2C merchants across the country including smaller cities such as Surat, Indore as its members.

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